Orange Cupboard Jelly Company

Branding + Package Design

Orange Cupboard Jelly Company was started by my husband's aunt, Kathy. The name for the company started with the cupboard Kathy restored and painted orange after it was passed down from her mother. It became a cupboard that Kathy stored all of her jelly in, which stemmed the name Orange Cupboard Jelly Company.

I created a logo and jar labels for her jelly. Inspired by a drawing on Kathy's cupboard door, the logo is fun and playful which mirrors Kathy's personality. The jar labels use bright colors to help easily identify different flavors from one another. I also created lid labels to help distinguish flavors when they are stored in boxes. Kathy debuted her new brand at my wedding where she gave away her jelly as favors to hundreds of guests.